design notes
the brief
To produce an advertisement for pharmacy trade press to publicise the latest Mycota initiative for pharmacy staff.
Mycota is a range of Athlete's Foot treatments.
what we did
An important part of any campaign is to ensure consistency across media.
We were careful to ensure that the campaign identity was delivered clearly within the advertising to establish recognition in advance of future communications (a direct mail campaign was to follow).
A clear double-pronged call to action was included to encourage advance take up.
the results
The ads kicked off the campaign well and there were several advance requests and website hits, showing the campaign had made a healthy impact.
