design notes
the brief
To promote Ecolab's hand hygiene and skincare system to their key target audiences, through trade advertising.
what we did
A big part of Ecolab's marketing strategy is to build and strengthen partnerships with key customers, namely Infection Control Teams.
The ads draw on the understanding that Ecolab has about the issues their customers face, and provide solutions to each problem with their innovative system.
The two vertical half page ads were positioned across a double page spread; a cost effective way of achieving maximum impact.
the results
Not only have the ads served to promote Ecolab's products to their key customers, but careful choice of media has helped build relationships between Ecolab and key trade publications.
