design notes
the brief
To promote T&R's range of topical analgesics products to an appropriate target audience.
what we did
It was decided that an advertorial approach would be best, utilising a 'tried and tested' format to communicate product benefits.
As well as producing the creative, Network also planned and booked the media for the campaign, which included a range of magazine and newspaper titles targeting an older demographic.
the results
The campaign provided wide-ranging and substantial coverage to kick-off the peak season for muscle rubs.
