design notes
the brief
To promote and support new online service www.heatingoil.co.uk with on-page advertising.
what we did
Key design cues from the website were included in the ads to create a consistent communications effort.
The key benefits of the service were summed up, plus promotional codes were included so that the campaign's effectiveness could be evaluated.
Special offers were attached to the codes plus a competition was included to encourage visits to the site.
the results
The coding enabled the client to clearly see where his hits were coming from. Some publications fared better than others, but overall the campaign generated plenty of site traffic, many of which were converted into orders.
