design notes
the brief
To produce a short video for use by healthcare professionals to educate parents on the issue of threadworms, a common condition in children under 10 years old.
The video is part of an awareness raising campaign on behalf of Pripsen threadworm treatment.
what we did
We enlisted the help of two speakers to include in the video, a school nurse and a pharmacist, to add credibility and validity to the message.
A key part of the educational message, the threadworm lifecycle, was presented graphically on screen to make the concept as simple as possible.
High quality filming of a typical family household brought the video together.
the results
The video was well received when shown at a recent threadworm advisory panel. Further distribution and usage is planned for this year's campaign.
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