design notes
the brief
To produce an innovative stand to promote four pharmacy brands at the London Marathon exhibition.
what we did
To create an impact about four otherwise little-known products, the walls of the stand were lined with huge pack replicas to enable the brands to stand out.
A health check machine was installed on the stand to create interest and support the overall good health message.
Samples were available on the stand and floor tiles were printed with each of the product's features.
the results
The stand created a lot of interest and there were queues for the health check machine all day every day!
The innovative stand design allowed the brands to punch above their weight in a saturated environment.
