design notes
the brief
To raise awareness of the issue of pill-crushing for patients with swallowing difficulties to medication administers across hospitals and care homes.
Rosemont manufacture liquid alternatives to many tablet or capsule based medications.
what we did
The video was shot on location in a care home, where the often understandable reasons why medication is crushed were presented.
Speakers included a GP, a pharmacist and a legal expert, to add credibility to the message and present some of the less well known facts to the viewing audience.
The video was not branded Rosemont but did conclude that the provision of liquid alternatives is the safe, best practice way of dealing with patients with swallowing difficulties.
the results
The video has served to improve the overall awareness and understanding of the issues, resulting in overall growth in the liquid medicines market, through which Rosemont will clearly benefit.
back | next | portfolio home