design notes
the brief
To promote all three arms of Cumbrian Cottages' holiday lettings business to potential holidaymakers in one direct mail piece.
what we did
An innovative folding format was used to provide each of the three companies (Cumbrian, Yorkshire and Northumbrian Cottages) with their own page, as well as allowing room for a reply paid card.
Plenty of cottage and landscape imagery was used to give readers a real sense of the beauty that each area has to offer.
The benefits of booking with Cumbrian Cottages, particularly their online facility, were heavily promoted throughout.
the results
The mailing generated a lot of interest and Cumbrian Cottages are growing from strength to strength.
