design notes
the brief
To produce an online presence for several of client Thornton & Ross' products, to enhance and support their through-the-line campaigns.
what we did
The idea behind the minisites is to provide a small, campaign-specific area on the products' existing web sites, without breaking the budget.
The branding and imagery from other campaign materials were followed exactly, to ensure smooth continuation of the communication into this medium.
the results
The Threadworm Action Week site has been particularly successful, with hundreds of online requests for the printed Action Packs that were also produced as part of the campaign.
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Campaign MiniSites
